Thursday, January 28, 2010


How inspiring is this design studio out of Japan? I'm not really too sure what their main focus is but I find Nendo truly amazing. Just read their concept, you'll want to go out and change the world.

" Giving people a small " ! " moment.
There are so many small " ! " moments hidden in our everyday.

But we don’t recognize them.
and even when we do recognize them,we tend to unconsciously reset our
minds and forget what we’ve seen.

But we believe these small " ! " moments are what make our days so
interesting, so rich.

That’s why we want to reconstitute the everyday by collecting and
reshaping them into something that’s easy to understand.

We’d like the people who’ve encountered nendo’s designs to feel these
small " ! " moments intuitively.

That’s nendo’s job."

You must go browse thorugh their works, it is all so fun and genius. I am especially in love with these chocolate pencils. A pack with a variety of chocolate and a sharpener for grating on top of desserts. I want to us them!

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